Every Christmas, dog owners face the same question: what on earth do you buy for a dog who already has everything?
Apparently, quite a lot.
We took a look back through our Postman Pooch Christmas orders from 2025 to see what ended up under the tree for dogs across the UK. From festive boxes packed with goodies to meaty advent calendars, there were some clear favourites.
So, what were dogs really getting for Christmas last year? Here's what the numbers told us.
The Christmas boxes everyone wanted 🎁
Christmas gift boxes were once again a big part of our festive orders, but three stood out from the rest.
Our best-selling Christmas boxes were:
1. Winter Wonderland Dog Christmas Box
2. Festive Food Christmas Dog Gift Box
3. Rudolph's Top Toys Dog Christmas Gift Box
It's probably no surprise to see a mixture of treats and toys making the list. Some dogs are happiest with something they can demolish in five minutes, while others would rather spend Christmas morning making it their personal mission to remove the squeaker from a new toy.
Either way, our customers clearly wanted something their dogs could actually get excited about opening on Christmas morning.
When did Christmas shopping really kick off? ⏱️
You might expect the busiest period to be right at the beginning of December, but our biggest week for Christmas orders actually began on 8 December 2025.
That was when things really ramped up.
It's an interesting little insight into how people shop for their dogs at Christmas. We're organised enough to remember them, but perhaps not quite organised enough to have their present sorted in November.
And we're absolutely not judging.
If anything, it shows that the second week of December seems to be the point when plenty of people suddenly think:
“Hang on… we haven't bought the dog anything yet.”
Then the Christmas shopping begins.
How much did people spend on their dog's Christmas box?
Across our Christmas boxes, the average net spend was £22.39 per box sold.
That's a useful figure because it gives us a pretty good idea of where a dog sits in the family Christmas budget.
People weren't necessarily spending huge amounts. Instead, around the £20–£25 mark appears to have been enough to give the dog a proper present of their own without Christmas getting completely out of hand.
Although, let's face it, plenty of us have spent more than that on a dog and then watched them become far more interested in the wrapping paper.
The advent calendar dogs couldn't get enough of 🗓️
Dog advent calendars have become a proper part of Christmas, and 2025 was no exception.
Our most popular by quantity sold was the...
Good Boy Real Meat Advent Calendar for Dogs.
Close behind was the...
Gourmet Sausage Dog Advent Calendar.
There's a fairly obvious theme there.
Meat.
Apparently, if you're asking a dog whether they'd like a tiny festive picture behind their advent-calendar door or a sausage, the sausage wins.
Who knew?
Both calendars gave dogs their own daily countdown to Christmas and, judging by how popular they were, plenty of owners now see a dog advent calendar as part of the December routine rather than just a novelty.
Did dogs get more treats or toys? 🧸
This was one of the more interesting numbers from our Christmas sales.
When we looked at classified sales volume, treats came out on top:
Treats — 58.2%
Toys — 41.8%
So for roughly every ten items sold, almost six were treats and just over four were toys.
It's not an enormous gap, but it's enough to show where our customers' Christmas priorities were.
And honestly, the dogs probably agree.
A toy might last longer, but there's something about opening a bag of treats that gets an immediate reaction. No explanation required. No batteries. No figuring out what they're supposed to do with it.
Just eat it.
What does all this tell us about Christmas with our dogs?
Looking back at the numbers, one thing stands out: dogs really are part of Christmas now.
They're getting their own presents, their own advent calendars and their own Christmas boxes. And people aren't just chucking an extra packet of treats into the weekly shop.
They're actively choosing something for them.
Our 2025 orders suggest that customers particularly loved gifts that were simple, fun and easy for dogs to enjoy. Treats edged ahead of toys, meaty advent calendars were the favourites, and our Christmas gift boxes proved popular again.
The busiest week beginning 8 December also tells us that there's still a sizeable group of dog owners leaving things a little later than they probably intended.
We know who you are.
So, what will dogs be getting for Christmas in 2026? ⛄
That's the question we're looking forward to answering next.
Will treats hold onto the top spot? Will sausages dominate the advent-calendar battle again? Or will a completely different Christmas favourite take over?
We'll find out.
One thing we're fairly confident about, though: there'll be thousands of dogs across the UK sitting underneath Christmas trees this December wondering why we're taking so long to hand over their presents.
And really, that's exactly how Christmas should be. 🎄🐶
Click here to shop our entire Christmas Collection 🎁
