There’s nothing quite like Christmas morning, the tree sparkling, the rustle of wrapping paper, the smell of roast dinner in the air. But for me, the best part isn’t just the presents or the food; it’s the pure excitement that fills the room when the dog gets involved.
That happy tail wagging, the nose buried in wrapping paper, the unspoken joy of being part of the fun, it’s priceless. Over the years, I’ve come to realise that dogs do understand celebration in their own way. They pick up on our energy, our routine, and our love. So, when Christmas rolls around, I make sure they’re part of it too.
This guide is everything I’ve learned about making the festive season special for dogs — from choosing the perfect presents to safe treat ideas, and why dogs absolutely deserve a spot under the tree.
Why We Give Dogs Christmas Presents
Some people still laugh when you say you buy your dog Christmas gifts. But for most dog owners I know, it’s second nature. Our dogs are family, they’re there for us all year round, no matter what kind of day we’ve had. Giving them a few presents at Christmas just feels right.
It’s not about extravagance or money; it’s about inclusion. Dogs are incredibly intuitive. They know when something special is happening. The sounds, the smells, the energy — they sense it all. Giving them something of their own helps them feel involved and keeps them calm amidst all the excitement.
And let’s be honest, watching a dog tear into wrapping paper with pure enthusiasm is one of the best sights of the season.
The Growing Trend of Dog Gifting in the UK
Pet gifting has exploded in recent years. It’s not just the occasional chew toy anymore — it’s full-blown festive experiences for dogs.
Recent figures suggest UK pet owners will spend over £1 billion on their pets this Christmas, with more than 60% buying them at least one gift. And it’s not just toys. The market now includes everything from advent calendars and gift boxes to festive outfits, luxury beds, and all-natural treats.
This rise in gifting says something about how much we value our dogs — they’re not “pets” anymore, they’re family members. For many people, especially those who live alone or work from home, dogs are our daily companions, our stress relief, and a huge part of our happiness. Christmas is simply a reflection of that.
Planning the Perfect Christmas for Your Dog
Every dog is different, but the recipe for a great festive season is simple — a bit of routine, a sprinkle of excitement, and a whole lot of love.
Here’s how I like to plan it:
- Start early – December goes fast, and popular gifts sell out quickly.
- Think variety – Mix treats, toys, and something sentimental.
- Keep it safe – Choose gifts made for dogs (especially treats — no human chocolate or mince pies).
- Make memories – Capture those moments; they’re the best part.
The Best Dog Christmas Gifts for 2025
Now for the fun bit — the presents themselves. I’ve broken these down into the main categories that always make a dog’s Christmas magical.
1. Dog Advent Calendars
The countdown to Christmas isn’t just for humans. A dog advent calendar is a brilliant way to include your pup in the December excitement.
Each day, they get a little treat, and before long they know exactly what’s coming when they hear that rustle of cardboard. It builds routine and anticipation — and honestly, it’s just a lovely bonding moment each morning.
This year, turkey and cranberry treats are a big favourite. They smell festive, taste amazing (apparently!), and help set the Christmas mood from day one.
2. Dog Christmas Gift Boxes
If there’s one thing I’d recommend above all else, it’s a Postman Pooch Christmas gift box. They’re like the dog version of a stocking, packed with toys, treats, and surprises.
I love these because they take the guesswork out of it. You get a bit of everything: something to eat, something to play with, and something to cuddle. It’s the ultimate Christmas morning unboxing moment for dogs.
You can go playful, all-natural, or even themed, and the best bit? It’s already wrapped and ready to go under the tree.
3. Christmas-Themed Dog Toys
From squeaky Santas to plush reindeers, festive Christmas dog toys are a must-have. They keep dogs busy during the long winter days and give them an outlet for all that extra energy.
When choosing toys, I go for ones that are soft but sturdy — something they can shake, toss, and cuddle without it falling apart in five minutes.
Bonus tip: rotate toys every few weeks so they stay exciting. It’s like giving them a “new” present all over again.
4. Christmas Dog Treats and Edible Gifts
The smell of Christmas dinner wafting through the house is pure torture for dogs, so I always make sure they’ve got their own festive Christmas dog treats.
Turkey and cranberry is the classic combo, but you’ll also find all-natural treats made from duck, salmon, or venison. Look for UK-sourced, grain-free options if your dog has a sensitive tummy.
And while it’s tempting to share leftovers, remember that certain foods — like onions, stuffing, gravy, and chocolate — are unsafe for dogs. A few dog-friendly festive treats are all they really need.
5. Cosy Comforts: Beds, Blankets & Calming Gifts
While the house fills up with guests and noise, some dogs prefer a quiet retreat. A soft new calming dog bed makes the perfect gift for anxious pups.
Calming dog beds, in particular, have become hugely popular. Their donut shape and plush texture mimic a cuddle, helping dogs feel secure and relaxed. Pair that with a warm blanket or a soft toy and you’ve got a cosy den they’ll love all winter long.
6. Personalised Dog Gifts
There’s something special about seeing your dog’s name on a product, it makes it feel truly theirs. Personalised Christmas cakes, engraved tags, or customised toy boxes are thoughtful ways to make the season memorable.
These are also brilliant keepsakes for owners. Every year when I unpack the decorations, I come across an old personalised stocking or tag, and it instantly brings back memories of Christmases gone by.
Creating a Magical Christmas Morning
I always think about how to make Christmas morning feel like an event for the dog, not just the humans. Here’s what works perfectly:
- Set up their stocking or gift box under the tree. Let them sniff around it while everyone opens their own presents.
- Include them in the photos. Capture the chaos of them tearing paper — those pictures end up being everyone’s favourites.
- Have a festive breakfast. A few turkey-flavoured biscuits or a dog-safe “Christmas dinner” goes down a treat.
- Go for a long winter walk. Burn off that excitement and enjoy the calm before the next round of festivities.
Dogs love routine, so giving them a structured but exciting morning helps them feel settled and happy.
Involving Your Dog in Family Traditions
Christmas is a time for connection, and there’s no reason your dog shouldn’t be part of that too.
Bring them along when visiting family, as long as it’s a dog-friendly space. Most people love having a furry guest, and dogs thrive on being included. I also like to take them out for a special Christmas Eve walk, a chance to unwind before the big day.
And if you’re the type who shares festive updates on social media (who isn’t?), don’t forget to capture those moments. Dogs in Santa hats, snoozing by the fire, or surrounded by wrapping paper, they always steal the show.
Keeping It Safe (and Stress-Free)
While Christmas is exciting, it can also be overwhelming for dogs. New sounds, smells, and people can trigger anxiety. A few simple steps can help:
- Create a quiet spot where they can retreat if things get too much.
- Stick to their usual feeding and walking schedule where possible.
- Keep chocolate, alcohol, and rich foods out of reach.
- Watch out for tinsel or small decorations that could be chewed.
A calm, predictable environment helps your dog enjoy the fun without feeling stressed or overstimulated.
The Joy of Giving
One of my favourite parts of running a dog gift business is seeing how much joy people get from buying for their pets. The messages, the photos, the excitement, it all proves that this isn’t just a passing trend.
People want to show their dogs how much they’re loved. Whether it’s a simple treat or a full Christmas box, it’s an act of gratitude.
Dogs give us everything, loyalty, laughter, comfort, and companionship. A gift is just a small way to say thank you.
Looking Ahead: The Future of Dog Christmas Gifts
I think 2025 will be another big year for dog gifting. We’re already seeing a shift towards:
- All-natural, sustainable treats – fewer additives, locally made.
- Eco-friendly packaging – recyclable materials and minimal plastic.
- Personalisation – owners want products that feel unique.
- Experience-based gifts – subscription boxes, festive activities, dog-friendly events.
The future of pet gifting is emotional and thoughtful, less about novelty, more about genuine care.
Final Thoughts
Christmas isn’t about the cost of the gifts or how fancy they are. It’s about making the ones you love feel special, and that includes the four-legged kind.
From advent calendars and festive toys to cosy beds and tasty treats, there are endless ways to show your dog they’re part of the family. And in return, you get something money can’t buy, unconditional love, joy, and a tail that won’t stop wagging.
So this year, make space under the tree for your dog. Give them something to unwrap, a treat to enjoy, and a day they’ll never forget.
Because when it comes to Christmas magic, no one does excitement quite like a dog.
Here’s to a festive season full of muddy paws, wagging tails, and moments that make your heart melt.
