Not just part of the family — part of the tradition
These days, dogs are more than just pets. They’ve got their own stockings, advent calendars, and for many households — a bigger pile of presents than some family members. But it wasn’t always this way.
So how did we get here?
Let’s take a walk through time to explore the history of dogs and Christmas, from humble working roles to the festive pampering they enjoy today.
🐕 Victorian Beginnings: The Birth of the Christmas Dog
While dogs have been loyal companions for centuries, the link between dogs and Christmas really began to take shape during the Victorian era.
This was the time when many of our modern Christmas traditions were born — think decorated trees, Christmas cards, and gift-giving. Dogs began appearing on festive postcards and in seasonal illustrations, often pictured beside firesides, in the snow, or delivering tiny parcels.
But let’s not forget: back then, many dogs still had jobs. Whether guarding the home or helping with farm work, they earned their place by being useful — not necessarily spoiled.
🎁 The Post-War Shift: Dogs Become Family
After World War II, family life changed. Dogs became less of a working necessity and more of a household companion. By the 1950s and 60s, the idea of dogs as “part of the family” really started to take off.
This is when you first see dog toys and branded pet treats being marketed as Christmas presents for dogs. Department stores even started offering festive pet sections.
While they may not have been getting iced woofins and reindeer onesies (yet), dogs were slowly padding their way into the Christmas spotlight.
🎄 Today: The Age of Pampered Pooches
Fast forward to now, and it’s a whole new (dog) world.
- Doggy advent calendars? Check.
- Personalised Christmas cakes? Check.
- Subscription boxes filled with toys and natural treats? Also check.
At Postman Pooch, we see thousands of people every year treat their pups to hand-wrapped gifts, festive toys, and thoughtful surprises. It's not just about the gift — it's about including them in the magic.
For many of us, watching our dogs tear open a squeaky toy under the tree has become a core memory of Christmas morning.
📸 Social Media & the Rise of the ‘Petfluencer’
Let’s not ignore the big red-suited elephant in the room — Instagram.
Thanks to social media, Christmas with dogs is now a full-blown aesthetic. Matching pyjamas. Photo shoots. Miniature Christmas trees just for the dog. It’s fun, heart-warming, and, let’s be honest — a little bit addictive.
Searches for “dog Christmas gifts” and “Christmas dog presents” start spiking as early as September. And brands (like us!) have caught on.
So… Why Do We Include Our Dogs in Christmas?
It’s simple: they’re part of the family. Just like we want to give something special to our kids, partners, or friends — we want our dogs to feel joy too.
Whether it's a squeaky sprout, a natural chew wrapped in ribbon, or just an extra cuddle by the fire — Christmas is better when shared with your dog.
Looking to Treat Your Dog This Christmas?
At Postman Pooch, we’ve made it our mission to spread joy to dogs across the UK with:
Because your dog isn’t just part of Christmas — they are Christmas.
